
OVERVIEW
About This Programme
Are you ready to experience Asia beyond the classroom?
Our Asia Summer School programme (2025) invites you on an immersive academic and cultural journey through Singapore and Malaysia — two of Southeast Asia’s most dynamic business hubs. This programme is designed for international students who want to gain a deeper understanding of doing business in Asia while experiencing its rich heritage, modern infrastructure, and fast-evolving markets.
Over the course of the programme, you’ll engage in:
✓ Business Networking Immersion – Discover how professional relationships are built and nurtured in Asia’s business environment
✓ Doing Business in Asia – Understand key cultural nuances, business etiquette, and negotiation styles across ASEAN markets
✓ Cultural Exploration – Dive into the local culture through curated field trips, heritage site visits, and city experiences
✓ Enterprise Insights – Visit successful home-grown Asian brands and learn what drives their innovation and growth
✓ Collaborative Projects – Work in diverse teams to solve real-world challenges and build cross-cultural teamwork skills
Whether you’re building your global business perspective or simply curious about how Asia works, this summer school will give you the context, connections, and confidence to navigate ASEAN’s role in the global economy.
MODULES
Tailor Your Learning: Choose Modules in Singapore or Malaysia to Suit Your Interests
Digital Marketing: Social Media Tactics
Explore the fundamentals of digital marketing and social media strategy. This hands-on module introduces key platforms, content creation, and engagement tactics, helping you understand how brands connect with audiences in Asia’s dynamic digital landscape.
Innovation and Entrepreneurship
Get a taste of the entrepreneurial mindset and learn how innovative ideas turn into successful ventures. This module covers business ideation, startup strategies, and real-world case studies, with a focus on opportunities and challenges in the Asian market.
Introduction to Business Etiquette and Cultural Appreciation in Asia
Develop essential business etiquette skills and gain insights into cultural norms across Asia. This module equips you with practical knowledge to navigate professional interactions, build relationships, and communicate effectively in diverse business environments.
Asian Hospitality
Discover what makes Asia a global leader in hospitality. From customer service excellence to industry trends, this module provides an introduction to the region’s unique hospitality practices, offering a hands-on understanding of service culture and guest experience.
what to expect
5 Reasons to Join This Programme
✓ Business Network Immersion – Learn the traits of connections
✓ Learn how to do Business with Asia – Business Culture and Etiquettes
✓ Immerse in Asian culture through cultural visits & field trips
✓ Enterprise Experience with Asia’s home-grown brands
✓ Group projects
structure
Programme Timetable
Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | ||
Week 1: Singapore | Morning | Orientation + Welcome lunch | Digital Marketing module | Digital Marketing module | Digital Marketing module | Mini Capstone Project Presentation | |
Afternoon | Ice Breaking Activities | Cultural Field trip: SG National Museum | Cultural Field trip: China Town + SG River | ||||
Evening | SG culture visit: Merlion + Hawker center dinner | ||||||
Week 2: Singapore | Morning | Innovation and Entrepreneurship module | Innovation and Entrepreneurship module | Innovation and Entrepreneurship module | Mini Capstone Project Presentation | Free day! (Optional tour to Universal Studio/ Batam, Indonesia) | Take coach bus to Kuala Lumpur, Malaysia |
Afternoon | Cultural Field trip: SG City Gallery + SG Sustainable Gallery | Cultural Field trip: Little India + Arab Street | |||||
Evening | |||||||
Week 3: Malaysia | Morning | Orientation + Welcome lunch | Business Etiquette and Cultural Appreciation in Asia module | Business Etiquette and Cultural Appreciation in Asia module | Business Etiquette and Cultural Appreciation in Asia module | Mini Capstone Project Presentation | |
Afternoon | Petronas Twin Tower + Networking session | Cultural Field trip: Historical tour | Street Food tour | ||||
Evening | |||||||
Week 4: Malaysia | Morning | Free day! (Optional tour to Malaka) | Asian Hospitality module | Asian Hospitality module | Asian Hospitality module | Mini Capstone Project Presentation | Take coach bus back to Singapore (Or fly out directly from Malaysia) |
Afternoon | Field trip: Hotel Visits | Cultural field trip: Batu Caves | Gala Dinner & Farewell party |
ELIGIBILITY
How to apply
Please reach out to us at edo@lsbf.edu.sg or WhatsApp +65 6580 7593 if you are interested in signing up for the Summer Camp.