Design Thinking & Innovation for Business Success​

Today, the challenge for organisations is to find ways that will help them to grow or maintain their sustainability.  ‘Innovate or die’ has become mantra in today’s economy.  Not only innovation is a must, but successful organisations are also increasingly shifting its innovation approach towards being human centred, taking into greater consideration meeting human needs, functionality, marketability, usability, and sustainability, best represented by what is known as ‘Design Thinking’. 

Design Thinking has become an effective toolkit for any innovation process, connecting the creative design approach to traditional business thinking, which is based on planning and rational problem solving. The good news is that Design Thinking is not exclusive to designers or unattainable to those from other disciplines.  Rather, it is natural and inherent in all of us, waiting to be unleashed.  It brings a refreshed, revitalized, and rejuvenated approach to management and strategic thinking and has strong relevance to any organisation.

This 1-day workshop aim to simplify these concepts and make it practical and actionable for participants. As soon as they complete the workshop, they can put the Design Thinking process into action in their work and create innovative breakthrough solutions.

Design Thinking & Innovation for Business Success

Key Facts

  • Start Date: 12 June 2023
  • Duration: 1 day, 10am-5pm
  • Delivery Mode:
    • On campus (Face-to-face training)
  • Fees: 

    S$680.00* (Incl. of 9% GST)

     

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All levels of professionals, managers and leaders who want to use design thinking into action in their work and create innovative breakthrough solutions.

  • Mini lectures
  • Group discussion, sharing and presentation.
  • Questions and answers session
  • Interactive activities

  • Understand the concept of Design Thinking and apply it at work
  • Apply the simple 5-step process and relevant and practical tools in innovating
  • Experience teamwork and collaboration to optimize Design Thinking

Upon successful completion of the Programme, participants will be awarded a verified digital certificate by London School of Business and Finance, Executive Education.

Course Outline

◆ Appreciate Design Thinking as a revolutionary innovation approach
◆ Understand the 5-step process and its characteristics
◆ Develop qualities and skills to be a Design Thinker
◆ Activities: ‘What’s my shape?’ - Creativity Personality, Bomb Disposal

◆ Understand users’ needs
◆ Synthesize information and discover insights
◆ Create an actionable problem statement to unify and inspire the team
◆ Activities: Empathy Map, Challenging Assumptions, Problem Definition

◆ Develop fluency and flexibility in thinking
◆ Acquire techniques to generate ideas
◆ Examine the ground rules to develop ideas
◆ Activities: Brainstorming, Brainwriting, Tried and Tested Tactics, Innovative Connections

◆ Apply criteria to select ideas
◆ Adopt tools to validate and implement solutions
◆ Employ measures to monitor progress
◆ Activities: NUF, Decision Matrix

Design Thinking is a design methodology that provides a solution-based approach to solving problems, particularly complex ones.  There are many variants of the Design Thinking process in use today.  A five-stage model proposed by the Hasso-Plattner Institute of Design at Stanford consists of the following five stages:

  1. Empathise
  • Gain an empathic understanding of the problem you are trying to solve
  • Involves consulting experts, observing, engage and empathising with people to understand their experiences and motivations
  1. Define (the Problem)
  • Analyse your observations and synthesise them to define the core problems
  • Establish features, functions, and any other elements to solve the problems
  1. Ideate
  • Use ideation techniques to generate ideas to solve the problem
  • Generate as many ideas as possible
  1. Prototype
  • Produce several inexpensive scaled down versions of the product or specific features found within the product
  • The aim is to identify the best possible solution for the problem and have a better idea of the constraint’s inherent better perspective of how real users would behave, think, and feel when interacting with the product
  1. Test
  • Rigorously test the complete product using the best solutions identified during the prototyping phase
  • Alterations and refinements are made to rule out problem solutions and derive as deep an understanding of the product and its users as possible


It is important to note that, in practice, the process is carried out in a more flexible and non-linear fashion, not always sequential.

Request More Information

Contact a programme advisor by calling
+65 6580 7700

It is important to remember, there are no overnight successes. You will need to be dedicated, single-minded, and there is no substitute to hard work

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A real businessman or entrepreneur has no enemies. Once he understands this, the sky’s the limit

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Failure should not be seen as a failure but as a challenge.

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